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Soon Luu began her career as product designer working with Philippe Starck, collaborate with Premiere Vision Accessories, and View Publications within trends forecasting and colors consultancy. Twenty years on, she has moved through a wealth of creative roles from a wide range of experience, graphic and set design as well as consulting on trends and art direction for worldwide compagnies.

Today Soon runs her own pattern & trends creative studio, creating original patterns and consulting on trends and art direction for fashion & home. She takes inspiration from nature, architecture, graphic design, and more… Playing with shapes and textures using mixed hand-drawing and computer to create cheerful colored and textured bold patterns.